The 21-month-long music tour ‘Ira’ has been completed. It has become the highest grossing music show in the world after 149 shows in different countries. Her tour has earned more than $ 2 billion.
This income is almost double that of other musical concerts. Previously, a similar concert by the Coldplay band had set a record by selling $ 1 billion in tickets from a 156-day world tour concert.
More than 10 million music lovers attended Taylor Swift’s concert. Her tickets were more than other concerts. The price of a ticket was $ 204, while the highest price paid for a previous concert was $ 131.
A record number of fans gathered at Wembley Stadium in London. 753,112 music lovers gathered for the one-week concert there. Similarly, on February 16, 96,000 people attended a concert in Melbourne, Australia.
Apart from concert tickets, Taylor Swift also put her various materials, books, wrist bands, t-shirts, hoodies, Christmas ornaments on sale. His sales account is yet to be calculated.
When the last concert was in Vancouver, Canada, many spectators arrived there with carloads of cars from America. Every audience member wore various merchandise made by singer Swift (Swift dolls, wristbands, and others).
Swift sang between 45 and 50 songs in the three and a half hour concert. The videos shot during this concert, which began in Glendale, Arizona, in March 2023, were also released in cinemas, and the docu-concert was a super hit. The video show, Era Tour, was released in theaters and grossed over $260 million. This was the first time a concert video had been released in theaters to this level of popularity.
Another surprise was that when her book about Era Tour was released last month, it sold 814,000 copies in two days. The album ‘Tortured Poets’, released at the same time, was also counted as the best-selling album of the year.
She won six awards at the prestigious Grammy Awards held in February this year.
Many people have commented that the popularity of such a concert is the first in two decades. This shows the extent of Taylor Swift’s popularity. Some have even called her ‘Super Celebrity Swifty’.
Commemorating her popularity, Time magazine declared her ‘Woman of the Year’ last year, and this year Financial Times newspaper declared her ‘Woman of the Year’. Melinda French Gates wrote a short article about her in the newspaper explaining why she was Woman of the Year. Although the things she wrote are not very interesting, she said that she felt proud to be a woman when she went to Taylor Swift’s concert with her daughters.
Her ‘Era’ tour has increased her fans around the world. She fought against the music company she had been working with for more than a decade for not using her songs. Usually, music companies help her record songs and keep a share of their earnings for the rest of her life. On the contrary, she left the songs recorded by her old company and recorded them in a new way. She sang those songs and more new songs at the concert.
Many people praised her struggle with the music company. Some listeners seemed to come to her concerts because they wanted to support her.