De Beers Jewellers Announces Actress Zhao Liying As New Brand Ambassador

SHANGHAI  – De Beers Jewellers welcomes its new Brand Ambassador, actress Zhao Liying, whose natural radiance and spirit of limitless possibility encapsulate the House’s unique DNA.

Celebrated by critics and audiences alike, Zhao rose to fame in beloved television dramas before appearing in acclaimed feature films. Having won numerous Best Actress accolades, she gained favour among fans for her adaptable and elegant style, attributes that come to the fore in her latest role as De Beers’ Brand Ambassador.

“We are delighted to welcome the exquisitely talented Zhao Liying to the De Beers family. Fans who have followed Zhao throughout her career have witnessed her transformation from a young, raw talent to a celebrated icon of television and film. Not only does she possess natural magnetism; her accomplishments as an actress are testament to her perseverance and dedication to achieving her unlimited potential. Zhao’s unique journey and brilliant achievements excite and inspire us,” says Céline Assimon, CEO of De Beers Jewellers.

Embodying the purity and timeless beauty for which De Beers diamonds are known, Zhao radiates a sense of optimism and confidence as she wears jewellery from the House’s signature Enchanted Lotus collection.

“I am honoured to join De Beers as Brand Ambassador. Jewellery is hugely symbolic: it marks the most important moments in our lives. As magical treasures of nature, diamonds have a powerful energy that makes me feel strong and empowered when I wear them. The magnificent transformation of a De Beers diamond is similar to my own experience of growing from the girl next door to a multifaceted, leading actress, and I am proud that De Beers recognises our shared values. This new partnership represents a world of exciting possibilities,” says Zhao Liying.

Founded in London, De Beers Jewellers is the preeminent destination for natural diamond jewellery. De Beers is the only luxury House with a direct connection to the source of diamonds, offering unparalleled access to the Earth’s most beautiful diamonds while also guaranteeing their superior quality, traceability and positive impact. Committed to ensuring that all its diamonds are responsibly sourced, De Beers ensures that they benefit people and the planet at every stage of their incredible journey.

Zhao Liying’s first campaign for De Beers Jewellers will debut in Fall 2023.